Director: Kalim Armstrong

Producer: Amy Dempsey

Producer: Nicholas Weissman

Director of Photography: Nicholas Weissman


James Ryang

Eric Thayer

Ramsay De Give

Gary He

Client: Levi's




The Live In Levi’s® campaign celebrates our favorite jeans—those trusty, go-to garments that stick with us
through the myriad of memorable moments that make up our lives. And after Tuesday night’s thrilling
Live in Levi’s® launch party, we can add another one of those great times to the list.

Throngs of Brooklynites and non-Brooklynites, all clad in their favorite Levi’s®, gathered at Pier 1 in Brooklyn Bridge Park for an amazing evening of food, drink, friends and of course, music. Donning a Levi’s® article of clothing was a prerequisite for entry. Considering the iconic products spotted at the event—from skinny jeans to western shirts to trucker jackets—it was clear that the dress code was almost as big a hit as the musicians who graced the stage.

James Ryang

James Ryang