The Live In Levi’s® campaign celebrates our favorite jeans—those trusty, go-to garments that stick with us through the myriad of memorable moments that make up our lives. And after Tuesday night’s thrilling Live in Levi’s® launch party, we can add another one of those great times to the list.
Throngs of Brooklynites and non-Brooklynites, all clad in their favorite Levi’s®, gathered at Pier 1 in Brooklyn Bridge Park for an amazing evening of food, drink, friends and of course, music. Donning a Levi’s® article of clothing was a prerequisite for entry. Considering the iconic products spotted at the event—from skinny jeans to western shirts to trucker jackets—it was clear that the dress code was almost as big a hit as the musicians who graced the stage.