THE NEW JOCK // NANNA
No matter how many other people you run next to, it’s still your feet, muscles and skeleton moving – your training, your mind set, your journey. I’ve learned about determination and willpower running solo sessions, cussing profanities 12×1000 meters on the track and I’ve found a competitive edge – competing against my own shadow on lane 2. All of this was not something anyone saw coming – it has been a rough and brutal takeover in my life – Mia Wallace style – right in the heart. Awakened, I’ve watched running unlock myself as well as others, unlocking what I called dormant strength in women and men – opening us to capabilities in running-life – to running life. Voltwomen came about as a celebration of that push – beyond imaginable.
Creative Director: Stephanie Tran Armstrong
Director: Kalim Armstrong
Producer: Nicholas Weissman
Client: The New Jock